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Privacy groups target kids advertising disguised as YouTube content

Grant Gross from IDG News Service reported that marketing companies are targeting children on YouTube with advertising disguised as other content. The marketing videos, often not labeled as advertising, include promotions for candy, “junk food,” and other products, with popular YouTube personalities, some of them kids themselves, playing games, unboxing boys, or sampling food. The FTC should set rules against influencer advertising targeting kids online, just as similar practices are prohibited on children’s television in the U.S.

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